Our Mission

Our mission goes beyond just plugging in technology.

We want to build a future where AI elevates humanity.

A future that unlocks an era of unparalleled prosperity, innovation, and opportunity.

Blu was started by a simple belief: AI transforms potential into progress.

By demystifying jargon and dispelling myths, we help you grasp the real power of AI.

We delve into your world, pinpointing exactly where AI can turn your challenges into triumphs and uncover new opportunities.

But our journey doesn’t end there. We work with you to transform blueprints into reality, ensuring that AI becomes a catalyst for enduring growth and innovation.

We commit to not only innovate, but also elevate.

Blu AI consulting team

Leadership Team

We are AI practitioners, engineers, and business analysts. Our team combines decades of experience across consulting, banking, investments, IT, and insurance.
Fabrice Fischer Blu AI

Fabrice Fischer

Founder & CEO

Fabrice brings over 20 years in Financial Services and IT in Asia, Europe and North America.

As the CFO of Sentient Technologies, he oversaw rapid growth at one of the world’s best funded AI outfits. He was instrumental in launching Sentient Investment Management, a hedge fund driven by AI.

Fabrice’s career highlights include starting a HK-based IT services firm in infrastructure and ERP for the Asset Management industry. He later joined Bain & Co. as a Consultant advising companies in the Private Equity, IT, and Telecom industries across Europe. He later continued as an independent advisor to Banks and Asset Managers.

He was the CFO and COO of a European boutique Investment Bank, whose activities included Corporate Finance, Brokerage, Asset Management and Private Banking. In this role, he oversaw the equity analysis team the asset management activities.

Fabrice was also a Visiting Lecturer at University of Hong Kong (HKU) where he taught an MBA class titled “Artificial Intelligence for Business Leaders”. He was also a Visiting Scholar at the Hong Kong University of Science and Technology teaching “Big Data in Finance” and “Portfolio Management with FinTech applications” to their MBAs and Masters students. He also teaches “AI Fundamentals and Challenges for Business Leaders” at École de Technologie Supérieure in Montreal, Canada.

Fabrice holds a Bachelors in Electrical Engineering from University of Montreal and an MBA from INSEAD.

Kevin Pereira

Managing Director

Kevin started his career in Private Banking with Citi in New York where he worked within both Investments and Relationship Management.

He then moved back home to Hong Kong to join Bank of New York Mellon’s Asset Management business, where he helped to build a new group that specialized in products tailored to High Net Worth Individuals.

After business school, Kevin joined a tech startup in Myanmar that was building out internet infrastructure including fiber optic, cell towers and data centers. In this role, he spent half his time with the Venture Capital firm in Hong Kong and the rest on the ground with the portfolio company in Myanmar.

Kevin is also a Visiting Lecturer at the University of Hong Kong (HKU), where he teaches a full-credit MBA course, “Artificial Intelligence for Business Leaders”. He also lectures at the Hong Kong University of Science and Technology (HKUST) as a Visiting Scholar where he teaches “Big Data in Finance”.

Kevin holds a Bachelor of Science in Economics with concentrations in Finance, Management and Marketing from the Wharton School at the University of Pennsylvania. He also has an MBA from INSEAD.

Rajendra Shroff

Director, Head of Applied AI Research

Raj started his career in Insurance at AXA in Hong Kong, splitting time between the IT projects and finance departments.

At Blu, Raj leads the firm’s applied AI research activities, focusing on both cutting-edge and enterprise AI solutions. His work centers on organizing to deploy AI at scale, prioritizing AI projects, and implementing a coherent AI strategy.

Raj is also a Part-time Lecturer and teaches university courses covering AI for business, emerging tech, and digital marketing. He teaches at the Hong Kong University of Science and Technology, the Hong Kong Metropolitan University, and the Asian Institute of Technology.

Raj is also a public speaker at events and conferences in Asia and North America.

Raj holds a BSc in Management from the London School of Economics and an MBA from the University of Hong Kong.

Justin Tan

Director, Western Europe

Justin is an experienced advisor specializing in AI and digital transformation. With over 15 years of global experience, he has led numerous transformation programs and is passionate about democratizing AI.

He began his career in investment banking at Morgan Stanley before joining Kearney, where he specialized in strategy and digital transformation across sectors. Justin has also been Head of Strategy at Bupa and Director of Global Partnerships & Innovation, leading digital and AI projects.

Prior to joining Blu, Justin founded Evolutio Consulting, an advisory focused on digital and AI transformation consulting and training. He has worked with clients such as Merck, Becton Dickinson (BD), Takeda, Mars, Samsung, Google, Holland & Barrett and 3i. As the editor of New World Navigator, a publication exploring strategy and AI, he regularly shares insights and developments in the field.

Justin holds a Bachelor of Science in Government and Economics from the London School of Economics, an MBA from INSEAD, and is a Chartered Financial Analyst (CFA).

Media and Events

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Join Us

We are always looking for talented and driven individuals eager to contribute to the AI revolution. We are eager to speak with software developers, Machine Learning practitioners, business domain experts, and people with a professional services background.

Most positions are flexible, remote, and may be project-based.

Write to us directly and tell us about what you are looking for!